The results of this query may not be very reliable because the order of importance may cause inaccurate results. This is especially important when combining AND and OR search queries. Use (parenthesis) to get expand your results without giving up relevanceīy using parenthesis in your search query you tell the search engine how to handle the order or importance. Excluding the wrong people can be an important step to finding the right people when marketing on LinkedIn. This type of search will provide you a much more accurate list of people to start connecting with because it will exclude people you are not interested in targeted. “hiring manager” NOT nonprofit NOT government You can use the NOT feature to save you time as seen below. Say you have an HR product or service that you sell and you would like to find HR Managers but you don’t want to target HR professionals in government agencies or nonprofits. This is great when combined with AND to exclude a multitude of things that you’re not looking for. Not is incredibly useful when you want to exclude certain types of results from your results. “Chief Financial Officer” OR CFO OR “Vice President of Finance”Īnd this type of query will build a more extensive (but still targeted) list of prospects that meet your market requirements. An OR search will return results that match one or more of the search terms, instead of all of them.īack to our Chief Financial Officer example– you can us OR to search for: It lengthens your list of hits by letting you search multiple terms without limiting your options. OR lets you include more result types in a single search. You just saved yourself a world of trouble by finding the right people to connect with you. If you want to connect with someone in sales to promote a new type of sales software, but you ONLY want to reach key decision makers, use the AND operator to return only those decision makers involved in sales. The more AND’s you add, the more specific your results will be, and thus the smaller your list. This is the most common of the queries, and it’s incredibly helpful if you want your search results to show ONLY those hits that match 2 or more different searches. If you want a list of Chief Financial Offers but you may still see results for people like ‘C hief Marketing Officer’ or ‘Chief Operations Officer’, then simply add quotes to your query as seen below.īy using “Chief Financial Officer” in quotes vs Chief Financial Officer without quotes, you will likely get less results, but the results will be much more relevant and targeted. Using quotation marks to close off a phrase let’s you see only results that meet that exact query, verbatim.Īn Example of How You Can Use This on LinkedIn All you have to do to understand the right command or combination of commands to get the exact results you’re looking for. Here goes… 5 LinkedIn Boolean Search Operators:īoolean search is built into virtually every search engine online. Their called a Boolean searches, and it’s a pivotal lesson to learn if you’re looking for potential customers, vendors, content, or just about anything on LinkedIn.Īre you ready to master the 5 core LinkedIn boolean search so you can zero in on exactly what you need?

2 Things You Must Know Before We Start! A) You must know exactly who is your target market? B) You must understand these 5 LinkedIn boolean search strategiesĪlmost any search engines, LinkedIn included, has basic commands that help you refine what you’re looking in an effort to increase the relevance and usefulness of your search. When it comes to finding your target market on LinkedIn, its very important that you understand two very important elements before we get started. Let’s have sales look through them this week…” said no one, ever! You do a basic keyword search on LinkedIn and you sometimes get what you’re looking for, but in most cases there are just too many results, many of which are really not relevant to what you are looking for. This article focuses on how to leverage LinkedIn boolean search but these same tips apply to google, bing, facebook, youtube and beyond so pay close attention because these strategies can and will save you precious time! So what usually happens when you search on LinkedIn? In this article I am going to teach you a 5 LinkedIn boolean search tips that can literally save you tons of time by significantly improving the overall relevance of your search results on LinkedIn.

It surprises me how many people do not know the basics on how to effectively use LinkedIn search.

Boolean search tips